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Marketing Campaign Review

Full-funnel campaign recap: reach, conversion, channel breakdown, and learnings.

A complete 10-slide sample deck. The companies and figures in it are invented — slide-deck.io writes the same structure around your own topic, your brand colours and your data, and exports it as an editable .pptx.

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  1. "Built for the Long Haul" campaign review
    1

    Name the spend on the cover. Every question in this room is ultimately about whether that number was well used.

  2. What we set out to do
    2

    Restate the original goals before the results. Otherwise the numbers get judged against whatever people remember wanting.

  3. Where we landed
    3

    Volunteer the cycle-length caveat. Someone will otherwise present the $310K as a disappointment against $4.1M.

  4. Leads built through week five, then plateaued
    4

    The week-five turn is creative fatigue, not audience exhaustion — frequency crossed 4.2 that week and CTR halved.

  5. Channel performance
    5

    Search and social are indistinguishable on cost per lead but not on pipeline quality — search deals are 34% larger.

  6. Creative: what carried the campaign and what did not
    6

    The uncapped frequency is the single most fixable mistake here. It cost us roughly three weeks of the curve.

  7. Where the funnel actually leaks
    7

    Form start to lead is the worst step at 38%. That is a form problem, not a traffic problem, and it is cheap to fix.

  8. What we learned
    8

    These four are the transferable findings. Everything else on the previous slides is specific to this campaign.

  9. What we would do differently
    9

    Every item traces to a specific finding on the previous slide. If one does not, it is an opinion and it should be labelled as one.

  10. What we need for the next campaign
    10

    Close with the ask and the date. A review that ends on findings alone gets filed; one that ends on a decision gets acted on.

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